Category: Articles

By: Denekew A. Jembere Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Introduction In an organization’s short and long-term marketing strategy, it is essential to ensure the appropriate marketing efforts are used when conveying a relevant message to the Read more

By: Denekew A. Jembere Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Overview There are many models or frameworks that are proposed to represent and ease the understanding of the process of innovation and its management. Some of these Read more

By: Denekew A. Jembere Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Introduction In the current highly competitive market, the speed and frequency in which data is produced and collected from the increasing number of sources pose a challenge Read more